(Buckinghamshire, United Kingdom) Monday, 26th January 2026:- Blue Coast Capital and Jansons Property have secured planning consent for a transformational new multi-unit logistics and industrial scheme at the former Dell HQ in Bracknell – a move that signals growing momentum in the conversion of redundant office stock into high-spec logistics floorspace. Demolition has now completed, and the scheme is targeting Practical Completion in Q2 2027.

The 8.1 acre site, formerly occupied by the headquarters of Dell Technologies (86,398 sq. ft of outdated office accommodation) is being repositioned in line with the partnership’s strategy to acquire under-utilised out-of-town office estates and redevelop them for B2/B8 uses.

Andy Jansons, Managing Director at Jansons Property, explains: “This is a great example of what we do – take tired office sites that no longer work and turn them into high quality logistics space that the market requires. Bracknell is a strong location with very little modern supply, and this scheme allows us to unlock real value while delivering sustainable, future-ready buildings.”

The planning approval covers a 142,433 sq. ft of new build B2/B8 accommodation, comprising three units ranging from 15,782 sq. ft up to 72,672 sq. ft offering flexibility to suit a broad range of occupiers. Situated between the M3 and M4 corridors, the former Dell HQ site also benefits from strong logistics connectivity and is in an area where supply of modern industrial space is currently lacking.

With demolition completed, and a Practical Completion date now mapped for Q2 2027, the site is also being designed to achieve BREEAM Outstanding and EPC A. Sustainability and future proofing initiatives will be incorporated into the development, and include PV panels, EV-charging infrastructure, extensive cycle parking, and a dedicated cycle path. In addition, 98% of demolition arisings have been diverted from landfill. A high proportion of this material is being crushed and reused during the next stage of construction.

Why this deal matters to logistics investors & occupiers

• Repurposing office stock: The development will convert an obsolete 1980s/90s office campus into a purpose-built, high quality logistics site, and this is a pattern increasingly seen as developers adapt to structural shifts in real estate.
• Scale & flexibility: Three unit sizes from ~15,800 sq. ft to ~72,700 sq. ft gives the scheme strong occupational appeal across SME and larger users.
• Strategic location: Sitting in Bracknell, with direct access to the M3/M4 “golden triangle”, the site supports regional logistics demand driven by ecommerce, rapid fulfilment, and supply chain requirements.
• Supply gap: The industrial market in Bracknell and the Thames Valley remains under-supplied for new build B2/B8 accommodation. The site redevelopment and repositioning carry strong occupier and investment demand.
• ESG and lifecycle credentials: Targeting BREEAM Outstanding and EPC A, the development aligns with many investor priorities around sustainable and resilient logistics assets.

John Stacey, Managing Director of UK Real Estate at Blue Coast Capital, added; “We are delighted to have secured planning approval for our proposals at the former Dell House, Bracknell. Working closely with our partners at Jansons Property, we look forward to bringing forward a best-in-class urban logistics scheme into this supply constrained market and to take advantage of the acute undersupply of quality space in this strategic location.”